Logic+Magic our story.

Professionals gathered around a table in an office, engrossed in a productive discussion.

Our business was founded on a set of simple principles. Doing bold transformative work. Delivering measurable impact. Solve the greatest challenges that our clients face today.

We design your team around the unique challenges you face, bringing a multi-disciplinary approach to our work. Turning marketing and customer logic into strategic, creative and technical magic.

If you’d like to know more, please get in touch.

Leadership team


Gellan Watt

Chairman + Executive Creative Director

Darren Low.

Darren Low

Managing Director

Melissa Boyle.

Melissa Boyle

UX Director


Emma Hodgkinson

Strategy and Channel Director

Mike van Rooyen.

Mike van Rooyen


We are experts in Brand Identity, Brand Strategy, Creative Direction, User Interface Design (UX/UI), User Research, Front-end Web Development, Back-end Web Development, Digital Marketing Strategy, SEO, Social Media Strategy, Content and Film, Content Writing, UX & Service Design Training



To ensure that we are informed with the latest thinking we are actively involved in leading membership organisations. We carefully select best of breed membership organisations both locally and globally, to ensure that we are up to date on all matters related to statistics, research, best practice, internet theory, digital strategy

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