Melissa Boyle

UX Director

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About

With over a decade in digital agency work, I've served multinational brands, government entities, SMEs, and charities, enhancing their digital presence to boost business growth and enhance user experiences.

Designing for your users by designing with your users

In today’s world, designing a product or service that meets the needs of your users is critical to success. One of the most effective ways to achieve this is by developing with your users, which involves gathering user insights and applying them in the design process. In this blog, we will explore why designing for your users by designing with your users is so important and share some case studies to demonstrate its effectiveness.

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User Insights Always Lead to a Better Product or Service

Designing with your users involves understanding their needs, desires, and pain points and incorporating those insights into your design. When you design with your users, you can ensure that your product or service meets their needs and is easy to use. This approach can lead to several benefits, including:

  • Increased User Satisfaction: By incorporating user insights into your design, you can create a product or service that meets the needs of your users. This can lead to increased user satisfaction and loyalty, as users will appreciate that you have considered their needs.

  • Improved User Experience: Designing with your users can also improve user experience. By understanding their pain points and designing solutions that address those issues, you can create a product or service that is easy to use and intuitive.

  • Increased Sales: When you design with your users, you can create a product or service that meets their needs and desires. This can increase sales, as users are more likely to purchase products or services that meet their needs.

How Airbnb and Slack Design with Their Users

Airbnb is a platform that connects people who need a place to stay with people who have extra space. Airbnb gathered user insights by conducting interviews and surveys to design its platform. They found that users were looking for more than just a place to stay – they wanted a unique experience. Airbnb used this insight to design its platform, which includes features like personalised recommendations and local adventures. As a result, Airbnb has become one of the most popular travel platforms, with over 150 million users worldwide.

Slack is a communication platform designed for teams. To create their platform, Slack conducted user research to understand the pain points of remote units. They found that remote teams often need help with communication and collaboration, which led them to design a platform that makes it easy for teams to communicate and collaborate in real-time. As a result, Slack has become one of the most popular communication platforms, with over 10 million daily active users.

Related research and statistics

According to a study by Forrester Research, companies prioritising user experience have a higher customer retention rate (approximately 14.4%) than companies that don’t prioritise UX (about 6.7%).

A study by McKinsey & Company found that design-driven companies outperform their competitors by 2:1 in revenue growth over five years.

In a survey by Adobe, 73% of companies prioritising user experience saw an increase in customer satisfaction, and 68% saw an increase in customer loyalty.

According to a study by the Design Management Institute, design-driven companies outperformed the S&P 500 by 219% over ten years.

A study by Deloitte found that companies that prioritise customer experience generate higher employee satisfaction, with a 20-point difference in employee Net Promoter Score between companies that prioritise UX and those that don’t.

Start designing for your users

Designing for your users by designing with your users is critical to creating a product or service that meets the needs of your users. By gathering user insights and involving them in the design process, you can create a product or service that is easy to use, meets their needs, and drives sales. The case studies and statistics provided in this blog post demonstrate the effectiveness of this approach and highlight the importance of incorporating design into your business strategy.

At Logic+Magic, we include your users at every step of the design journey. To ensure your newest product has your user experience and their needs at its core, get in touch with our UX team.

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