TikTok logo on a smartphone screen.
By Steph Jones

TikTok tips to help you get started on the platform

November 9th, 2022
4 min read

So, you’ve recently downloaded TikTok and want to know how to leverage the platform for your business.

Perhaps you’ve grown tired of scrolling back and forth from the For You Page to the Following Page, liking and commenting on random TikTok videos. You’re finally ready to take the next step, make your own videos and let your business shine.

But now you’re stuck. On the one hand, people tell you to collaborate, while on the other they tell you to be an individual. Are you supposed to use trending audio or create your own?

There are so many things to consider when getting started, so what exactly is the truth? Here are a few tips to help you get started on the platform, hopefully giving you more help and clarity.

1. Don’t miss out on current trends and sounds

 When it comes to TikTok, sound is just as important as your visuals when it comes to creating videos. Sound is a part of the experience. Essentially, a trending sound is one that has been used many times over by other creators in their videos. To accompany your videos, TikTok offers a wide selection of music and sounds.

Here are some tips for discovering the most relevant trends:

  • Engage with TikTok yourself

  • Identify hashtags that are relevant to your niche

  • Make sure you like and comment on the trending videos

  • This will result in the For You Page showing you more trending videos from this genre

2. Use the right hashtags

Are you aware that hashtags can increase your brand’s visibility to your target audience? The TikTok algorithm takes hashtags into account when deciding which content to promote. Therefore, using the right ones will ensure your content is targeted at the right audiences and much more likely to be shared.

There are more factors involved than just the algorithm when it comes to looking for hashtags. TikTok users add hashtags to make their videos more visible to others and to help others discover them more easily. As a result, TikTok users will search hashtags to find relevant content. Using the right hashtag puts you in front of the most engaged viewers who are actively searching for videos like yours

3. Add subtitles to your videos.

Auto captions were introduced in TikTok in 2021, making it more accessible. Although you can manually add captions – which gives you more flexibility to change text colours and fonts – you can also use the Captions tool. Subtitles can be generated for your videos in seconds, allowing others to read or listen to your content. Subtitling makes your videos completely accessible, which helps you reach a wider audience. Additionally, it makes TikTok more accessible to viewers who are unable to turn on the sound.

4. Use Trending Features & Effects

Use effects to make your videos more visible and shareable. Because TikTok will actively promote videos that use trending effects, it is expected to have the greatest impact on the target audience. The purpose of effects is to make your videos more compelling and engaging for your viewers. There is a wide variety of options available on TikTok for creators and brands, and the platform releases fresh, new features on a regular basis.

5. Be consistent

If you want to grow on TikTok, it’s not enough for you to post a video and ghost for 2 months. Whenever a video starts gaining traction, it’s vital that you follow up – quickly! Make sure you post, respond, and create additional videos as soon as possible. TikTok’s engagement speed and variety are key, so waves of responses will help a video gain traction. Ensure you keep building authority and reach by generating new video content on a regular basis.

In Conclusion

There you have it, folks! With these TikTok tips and tricks, your next video is sure to be a hit. However, all the Tik Tok tips and tricks in the world cannot replace unique and creative content! Think outside of the box to make your content stand out from the crowd, and then leverage these tips to make it successful.

Our expert team of social media enthusiasts here at Logic+Magic can help your business thrive on TikTok. Get in touch with us to see how we can help.

Steph Jones.
Steph Jones

Head of Social

A hands-on Head of Social, with extensive experience across Charity, Retail and eCommerce, both agency side and client side, with brands such as WWF, Virgin Pure and Purity Brewing. Steph considers all facets of the customer journey through social and paid media, as well as creating engaging content in line with the business goals to capture attention and convert audiences.