What’s next in video production in 2025?

2024 was an exciting year for video production, with loads of new products and innovations released, especially in AI.

Looking ahead to 2025 – I believe the pace of change is only going to accelerate as these technologies mature. The creative and video production landscape in 2025 is poised for new innovations, influenced by technological advancements, audience behaviour, and creative experimentation.

Here's an overview of what I think 2025 has in store:

AI in video production

AI tools will continue transforming workflows, enabling greater automation in editing, colour correction and VFX. Tools like text-to-video and auto-editing platforms will make high-quality content creation faster and more accessible for smaller teams and businesses. This means the quality of original creative concepts and production values are going to be even more important if you want to stand out from the crowd. AI will also enhance personalisation, tailoring content to specific audiences based on analytics​.​

Photo by Wahid Khene, Unsplash

Camera and drone technology

Camera technology is advancing with real-time 8K capabilities, improved stabilisation, and AI-driven features. 

Drones will become even more compact, lightweight and intelligent, providing dynamic shots for commercials, music videos, and immersive storytelling, making them even more indispensable in modern production​.

Photo by Dose Media (Unsplash)

VFX and animation

With more powerful GPUs and cloud rendering solutions, creators can experiment with unique animation styles, such as blending hand-drawn and 3D techniques or exploring nostalgic aesthetics. These technologies will help reduce barriers for non-specialists to create compelling animations​.

Immersive experiences: AR, VR, and 360° video

Immersive storytelling through AR and VR will be crucial in industries like real estate, retail, and tourism. These formats allow users to explore environments virtually, offering engaging experiences for marketing and education​.

Cross-platform storytelling

Customised content for platforms like TikTok, YouTube, and Instagram will remain a priority. While short-form vertical videos dominate social media, long-form and widescreen formats will continue thriving on YouTube, requiring narratives tailored for each medium​. I expect automated tools that can re-format content from one platform or aspect ratio to another to improve and therefore become more widely adopted.

Freelance crew and remote work

Remote collaboration tools, enhanced by 5G and cloud computing, are streamlining workflows for global teams. This is reshaping the freelance market, allowing producers and production companies to increasingly tap into diverse talent pools without geographic limitations​. I see this trend continuing in 2025.

Photo by Jose P. Ortiz, Unsplash

AI-generated content

AI-generated media is rapidly maturing. Expect broader adoption of AI for creating entirely synthetic yet realistic content, including characters, voiceovers, and environments. This evolution will blur the line between traditional production and virtual worlds​. Open AI’s Sora* video platform in particular looks like it has the potential to revolutionise the way video is produced – making b-roll and cutaway shots straightforward to generate from text prompts. 

(*at the time of writing not yet available in the UK).

AI generated 3D models

‘Gaussian splattering’ tools (which create 3D models of objects or environments from smart-phone scans or reference photos) will increase in use. I also expect a wider adoption of AI tools that can create 3D models from text prompts or reference images. This should enable 2D and generalist motion-graphics artists and animators to more easily add specialist 3D graphics to their existing workflows, meaning 3D video content will continue to grow.

Rise of virtual production

Virtual productions using studios with LED volumes will continue to decrease in cost and be sought after by producers wanting to improve efficiency for productions which require realistic backgrounds, environments and virtual locations.

Even shorter videos!

The need to attract attention in ever shorter video durations will continue, with 5 and 6 second ads becoming even more prevalent than they already are. I think the move to video ‘shorts’ will continue across all social platforms. I expect our attention spans to get even shorter, so it will be incredibly important to land your messaging in the first few seconds of content – especially in video ad and promotional formats.

So there we have it – some of my predictions for video production in 2025.

The demand for rapid, high-quality, and affordable video content will continue to rise, and innovations in AI will have a massive impact in meeting this need. Audiences will expect more personalised, immersive, and visually stunning content, setting the stage for the next wave of creative ingenuity.