Research + Strategy

A customer-centric approach to strategic development setting your brand up for future success.

Learn about your audience and uncover opportunities to move your brand forward faster

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Superdrug Beauty Studio Logo.
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Customer research + strategy development services

Strategy and research are a critical part of building the foundations to many successful marketing campaigns. Essentially, they provide the insights and the vision for success. From brand health audits and business analysis to persona development, information architecture, proposition and brand strategy work. Choosing the right research and strategy agency partner enables meaningful insights turn into a solid strategic approach enabling ongoing measurement and refinement for longer-term business performance success.

Understand your customers, what makes them tick and why they're not currently buying from you

Our clients experience the following benefits

Key customer insights

Understand what your customers want, need and what will help them to buy from you

Business clarity

We use insights gained from research to generate a road map to success

Validation

Research is a powerful tool to test a new brand proposition, direction or product

Strategy and research services

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Emma Hodgkinson
Strategy & Channel Director

A customer centric strategist, Emma weaves brand, customer and commercial strands together to form growth driving strategies. Strong client side and agency side experience.