Brand identity + strategy

Breathe life into your brand with new strategy, identity and stories, making you unforgettable.

an image of a laptop with someone using it.

What is brand identity + strategy?

All businesses have problems to solve, but as the business goes on the journey to solve those problems – what happens to the brand? 

A brand strategy is created to evolve the brand in line with a business vision, and/or your desired position in the market. Perhaps you’re already the leader in your field, and you want to retain that position, or you might be a challenger brand looking to take that number one leadership position. If the question is how? that is where a brand strategy comes in.   

We live in one of the most disruptive and dynamic landscapes where political, social, economic, environmental, and technological factors can rapidly change customer behaviour and their view of your brand. That’s where a brand strategy keeps us on track – our tactics may evolve and adapt but our vision stays consistent. 

Benefits of brand identity + strategy

A brand strategy provides a clear roadmap of how a brand will go from where it is now, to where it wants to be. Aligned to a wider business and commercial vision, our job at Logic+Magic is to bring the two together, uniting strategic initiatives with the customer-facing brand – ensuring we are always doing the right thing commercially for the business, and for the customer. 

To get help with your brand identity and strategy, get in touch with us today!

How can you benefit from Brand identity + strategy work?

  • Understanding of your brand today and how it shows up to customers  

  • Clear vision of where the brand will be in the future  

  • Clarity on how we will get there with a road map  

  • An external view of how your brand is seen externally, without bias 

  • A clear focus for marketing and communications