By Darren Low

Introducing Logic+Magic

February 14th, 2024
2 min read

Low+Behold and FKC London are merging to become Logic+Magic

We are absolutely thrilled to announce that leading agencies Low+Behold and FKC London are merging to a new name, Logic+Magic. 

Our 2 agency brands, Low+Behold and FKC, are uniting under a new banner, Logic+Magic.

Combining the talents of both business to create one team of expert teams, we believe the name tells the story about what we do. 

We transform our clients’ businesses, brands and digital products - turning customer, competitor, cultural and economic LOGIC into irresistible, unstoppable, unbreakable and unforgettable communications, creative and digital MAGIC.

This evolution comes after a year of increasingly collaborative efforts across our teams, blending diverse expertise to bring you an even stronger agency. 

The unification is not just a change of name but a reinforcement of our dedication to simplifying your experience, ensuring you receive the insightful, magical solutions you've come to expect from us, and for us -  raising our own bar!

It's business as usual in many ways, but with added benefits. You'll continue to work with the same passionate team, under the same contracts, with a renewed commitment to pushing boundaries and achieving excellence.

2024 is a transformative year as we strive for more,  and you can expect to see:

  • Doubling down on our commitment to better – we have levelled up creativity with Gellan Watt taking the role of ECD along with his Chair role, with new hires in Social and Account Management and a team uniting behind delivering better on every brief.

  • Simpler ways to work together – we have already launched Unlimited use contracts for Design, UX and SEO under the Unltd banner with more to come PLUS fixed price menus for the things you need most often such as Video, POS, Literature Design, Support & Maintenance.

  • More events – in 2023 we began a series of in person round tables, now expanded to online plus a series of regular webinars across UX, Video, SEO, Development, Strategy and Social more info on our LinkedIn Page

  • And more to follow through 2024

We're excited about this new chapter as Logic+Magic and more importantly, what it means for you. 

As always, we're here to answer any questions you may have.

Darren Low.
Darren Low

Managing Director

With over 25 years' marketing experience, Darren’s true focus is to build a business to better suit the client side marketeer.