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Client:

Superdrug

Industry

Retail + Consumer Goods

Impact

2 million +

people reached

Superdrug Beauty Studio

Beauty Studio by Superdrug came to Logic+Magic on the search to grow their brand awareness and following across Facebook, Instagram and TikTok, using Organic + Paid Social, as well as partnering with Influencers.

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The strategy

As a leader in the Beauty Industry for on demand treatments, Beauty Studio by Superdrug were looking to attract a younger demographic, without alienating their existing millennial audience. Working in partnership with our expert Strategy team, a new Social Strategy was developed to create the foundations of the project, including exploring the role of social for the brand, personas and content pillars.

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The solution

Our Social and Creative teams worked closely with Beauty Studio to capture and create engaging content, to be used across their organic social and paid social campaigns. Our content tied in to campaign focuses including Superdrug All Stars, Halloween and Christmas. 

We filmed at Superdrug stores to film on site content, as well as across London and on the tube, to drive additional reach and engagement in line with key dates throughout the year. We also partnered with Influencers who were current ‘Superdrug Spotlighters’, to create user generated content based around the brands treatment services. 

The impact

Over a 6-month period, we saw amazing engagement and assisted in driving 1.3 million in store treatments during 2023.

2 million +

People reached

+25%

Social following

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