Strategy masterclass

Why it's time to burn the annual marketing plan

  • Emma Hodgkinson
Image of Emma.

About this masterclass

We examine why the annual marketing strategy + plan is a waste of everyone’s time, doesn’t deliver the results you need, and what a better approach might look like.


- The vicious cycle of the annual marketing process
- Breaking the cycle and delivering results aligned to long-term brand and customer behaviour changes
- Tips on how to get started
- Summary + Conclusion

Date + Time

  • 15th May 2024

  • 14:00

Location + Duration

  • Online

  • 45 - 60 minutes

About the speaker

Image of Emma.

Emma Hodgkinson

Strategy & Channel Director View linkedin

A customer centric strategist, Emma weaves brand, customer and commercial strands together to form growth driving strategies. Strong client side and agency side experience.

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