masterclass
Why it's time to burn the annual marketing plan
Speaker
- Emma Hodgkinson
About this masterclass
We examine why the annual marketing strategy + plan is a waste of everyone’s time, doesn’t deliver the results you need, and what a better approach might look like.
Highlights
- The vicious cycle of the annual marketing process
- Breaking the cycle and delivering results aligned to long-term brand and customer behaviour changes
- Tips on how to get started
- Summary + Conclusion
Date + Time
-
15th May 2024
-
14:00
Location + Duration
-
Online
-
45 - 60 minutes
About the speaker
Emma Hodgkinson
Strategy & Channel Director View linkedinA customer centric strategist, Emma weaves brand, customer and commercial strands together to form growth driving strategies. Strong client side and agency side experience.
A customer centric strategist, Emma weaves brand, customer and commercial strands together to form growth driving strategies. Strong client side and agency side experience.
