Why it's time to burn the annual marketing plan
- Emma Hodgkinson
About this masterclass
We examine why the annual marketing strategy + plan is a waste of everyone’s time, doesn’t deliver the results you need, and what a better approach might look like.
Highlights
- The vicious cycle of the annual marketing process
- Breaking the cycle and delivering results aligned to long-term brand and customer behaviour changes
- Tips on how to get started
- Summary + Conclusion
Date + Time
-
15th May 2024
-
14:00
Location + Duration
-
Online
-
45 - 60 minutes
About the speaker
Emma Hodgkinson
Strategy & Channel Director View linkedinA customer centric strategist, Emma weaves brand, customer and commercial strands together to form growth driving strategies. Strong client side and agency side experience.
A customer centric strategist, Emma weaves brand, customer and commercial strands together to form growth driving strategies. Strong client side and agency side experience.
Join the next masterclass
Transform now: supercharge your healthcare marketing with data-driven creativity
In this Masterclass, our Managing Director Darren Low will share insights gained from his 25+ years of experience on how focusing on targeted data, especially through platforms like Sky AdSmart, can significantly enhance marketing efforts for health and pharma brands in the UK. The session will emphasise the importance of combining data-driven insights with creative strategies to create emotionally engaging and effective marketing campaigns that drive brand growth.
-
21st August 2024
-
14:00
-
45 - 60 minutes
Darren Low
Upcoming masterclasses
Transform now: supercharge your healthcare marketing with data-driven creativity
-
21st August 2024
-
14:00
Case Studies
- Creative + design
- Social Media + Influencer
- Film + content
- Wash & Go
- Retail + Consumer Goods
Wash & Go: relaunching a traditional brand over a 4 year campaign
- Web + application development
- Creative + design
- Quod
- Professional Services + B2B
Quod event - it’s been a while…
- Web + application development
- User experience design
- Quod
- Professional Services + B2B