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Expertise

  • Campaign
  • POS

Client:

Ashton & Parsons

Industry

Healthcare + Pharmaceuticals

Impact

7%

Market increase in only 10 months

Ashton & Parsons: elevating digital experience

Ashton & Parsons aspired to revitalise their digital landscape. However, they grappled with an underperforming blog section, laden with years of content but lacking meaningful engagement.

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The strategy

An accumulation of articles gathered over years, with meagre traffic. The question loomed: how best to declutter and harness the potential within?

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The solution

Logic+Magic dove in with precision. Our SEO experts undertook a rigorous content audit, identifying and reworking gems within. Eight masterfully curated articles emerged, seamlessly integrated into the 'Teething Tips' section, each resonating with clarity and inviting action.

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The impact

The transformation was palpable. From shedding 38 dated posts to catalysing a whopping 116% surge in organic traffic, we didn't just refine – we revolutionised. From a modest 297 views, we soared to 644 in just a few months.

7%

Market increase in only 10 months

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