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A new arrival: helping Bath Fertility launch their Bristol clinic
Bath Fertility, a leading UK fertility clinic, expanded with a new centre at Aztec West, Bristol. Our healthcare marketing team was tasked with launching the new clinic and increasing awareness in Bristol and surrounding regions.
The challenge
For many individuals seeking fertility treatment, accessibility is a key concern—appointments often involve long travel times, especially for those balancing work commitments. Our goal was to highlight Bath Fertility's new convenient, local presence in Bristol, leveraging their established reputation for quality care.
The solution
We collaborated closely with Bath Fertility to craft a comprehensive marketing strategy. This included social media campaigns (Facebook and Instagram), out-of-home advertising across Bristol (bus backs, billboards), digital display ads, YouTube promotions, and website enhancements to ensure a cohesive digital journey for users.
The impact
Our integrated approach led to a 20% increase in brand awareness, consolidating previous subcontracted efforts into a unified brand persona. This cohesive strategy effectively targeted key demographics, positioning Bath Fertility as the leading local fertility care provider in Bristol.
"Until you have a company like this deliver a strategy for you, you won’t even know what you’re missing."
