• Search engine marketing




Publishing + Media



Increase in year on year traffic

Elaph: Increasing value from organic search

Where the Elaph website achieved a high amount of organic website traffic each month, it was much lower than competitors in the industry, and the team knew that there was a lot more search traffic to gain. Our SEO team were tasked to work alongside our UX team to seek opportunities to grow the performance of the website by increasing relevant traffic and improving on-site engagement.

The strategy

As the website is very large and constantly updated, our strategy focused on SEO fundamentals to ensure the website was providing the best possible experience for readers and that search engines are easily able to access and understand content. 



The solution

A back-to-basics approach saw the team optimise the robots file and sitemaps, as well as seeking to optimise crawl budget by setting irrelevant pages to be no indexed.


Working with Logic+Magic was a complete pleasure. The amount of preparation and research they must have spent on our project really seems to show in the results we are already seeing! Highly recommend!

Calley Edmund Director of Partnerships Elaph Media

The impact

As early as two months into the project, we begun to see huge improvements of organic traffic going to the Elaph website, including:

  • 38% increase in clicks from the search engine results page to the website

  • 30% increase in impressions on the search engine results page

  • 34% increase in organic traffic year on year

Our work with Elaph is only just beginning, and we look forward to seeing what on-going impact we can have.

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