• User Experience Design
  • Web Application Development


Just Eat


Retail + Consumer Goods


3.5k users

during the week of launch

Just Eat: Supporting restaurant partners during the cost of living crisis

When you think of getting food delivery you think of Just Eat and with over 51,000 restaurants and brands to choose from its no surprise why.

The Strategy

In 2022 Just Eat announced the launch of a financial package to support its restaurant partners (the beating heart of the business) as they navigate rising inflation costs.

The Solution

Through a programme of discovery, design and development Just Eat and Logic+Magic developed an educational hub in just 6 weeks.

  • Web + Application Development

Working with Logic+Magic was really streamlined and fast. Both parties adhered to the timings and review process in order for us to go live as soon as possible. This was also a quick turnaround project from brief to launch (6 weeks).


The Impact

The hub hosts everything from wholesale deals to educational content to support busy, time poor restaurant owners and managers weather the storm, plan for success and to help save money. Launching in late 2022 the hub branded ‘extra helpings’ has been a huge success. Just Eat report on a significant impact on restaurant partner engagement and has also helped them onboard new partners!

  • User Experience Design
  • Web + Application Development

It was an absolute pleasure to be involved in this project with Just Eat, I’ve been ‘behind the curtain’ having witnessed a family members restaurant rise and fall in the last year so this one was close to my heart. Just Eat’s customer knowledge was superb which helped us to build empathy and put ourselves in the shoes of their restaurant partners. I’m proud to have been part of the squad to deliver this fantastic resource!

Melissa Boyle UX Director Logic+Magic

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