Expertise
- Film content
- Creative design
Client:
OFX
Industry
Raising brand awareness through creative
Money transfer experts, OFX, came to us with an immediate need to increase their share of the UK market.
The challenge
With our experience of achieving more with less and delivering maximum return on investment, OFX turned to us to help them launch with a big impact.
The clients required a creative campaign that would get them results fast, with the additional challenge of filming the campaign during a national lockdown.
The solution
We filmed real staff to highlight the unique one-to-one service OFX offer their customers–the OFXperts. The creative idea also helped to increase brand awareness by incorporating a light-hearted repetition of the brand name–helping to cement OFX in the memory of theaudience.
The creative process required extensive liaison with their head offices in Sydney and San Francisco, finally being filmed with a minimal crew at OFX’s London offices using all necessary PPE and hygiene precautions.
Logic+Magic got to know our businesses so they could bring our customer value proposition to life. It led to some authentic creative that the business is very proud of and a lift across all key metrics throughout and beyond the campaign period.
The impact
Launching a TV campaign in record time, we were able to rapidly increase brand awareness and grow the brand’s UK customer base during lockdown. Working collaboratively with the client, we explored various insights to develop purpose driven creative. And by using our agile approach to work smarter, we were able to get the most out of their budget and deliver real value for the client, the brand and their consumers.
