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Expertise

  • Creative Design

Client:

Superdrug

Industry

Retail + Consumer Goods

Superdrug: reflecting the personality of Superdrug across seasonal campaigns

To design campaigns which create talk-ability standout and to achieve a consistent commercial focus on influencing customer purchasing decisions. To improve the customer journey and add to the overall store experience with a uniquely Superdrug tone of voice.

The strategy

Creating seasonal campaigns which reflect the fun, inclusive, approachable and upbeat personality of Superdrug.

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The solution

Since 2019 we have worked with the Superdrug brand team to deliver bold, fun, topical and engaging campaigns. With a PoS first approach, we also gave guidance on channel roll-out and messaging hierarchy.
 
Just a few of these campaigns include Mother’s Day, Halloween, Black Friday and three Christmas’.

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“The smoothest running in-store Christmas campaign ever!”

The Brand Team SUPERDRUG
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The impact

We have received amazing feedback and continued to develop our campaign work for Superdrug year on year.

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