Content Audit

Cutting through the noise with content that converts

A content audit is a systematic evaluation of an organisation’s digital content to ensure it meets strategic goals, aligns with user needs, and adheres to best practices. Whether it covers a single website, multiple digital platforms, or an entire content ecosystem, a thorough content audit uncovers gaps, redundancies, and opportunities for improvement, ensuring that content effectively supports business objectives.Through querying content’s context, sharing during collaborative workshops and feedback sessions, we ensure that client insights, user insights and future goals are deeply integrated into the audit.

We blend meticulous analysis with strategic insight to deliver audits that drive meaningful improvements to an organisation’s future use of content and to guide content amends and creation. We go through a vigorous process that includes performance analysis, quality assessment, SEO audit and an accessibility review. Our team is dedicated to uncovering actionable insights that not only enhance content quality, but will also align with your overall strategy.

Elevating digital content with a thorough and collaborative content audit

Enriched content

Improved content relevance, accuracy and engagement through targeted recommendations

Optimised user experience

Content is user-centric, easily navigable and aligned with user needs and behaviours

Efficiency + consistency

Streamline content management processes for consistency across all digital touchpoints

Andrew McCrea

User Experience Director

Andrew has over 21 years experience in digital and online performance that spans across e-commerce, marketing, brand, design and product. For over a decade Andrew has grown and led UX teams, sales, projects, operations, and training. In addition, Andrew is a student mentor and facilitator since 2018 for one of the world’s leading UX educational bodies, the UX Design Institute.

Talk to an expert andrew.mccrea@logicandmagic.agency