Service design

Unforgettable design. Greater user experiences.

Service design at Logic+Magic applies design thinking to create public services that align with organisational goals. By focusing on research to generate meaningful insights, we adopt a systems-view of all service touchpoints. This approach allows us to design services that define the interactions and processes necessary to meet user needs, while considering operational and technical constraints.

We believe in a partnership-driven approach, working closely with clients throughout the service design process. Through regular updates, collaborative workshops, co-design and iterative feedback loops, we ensure that client insights and goals are deeply integrated into the design.When working with us, you can expect a comprehensive research process that includes mapping and analysis, service prototyping, blueprints and project management, for greater user understanding.

Blending creative innovation with rigorous research

Enhanced customer experiences

Design services that significantly improve user and customer satisfaction.

Accessible design outputs

Provide highly accessible artefacts that serve as reliable sources for design specification.

Organisational alignment

Ensure services meet the needs of departments and the wider organisation.

Andrew McCrea

User Experience Director

Andrew has over 21 years experience in digital and online performance that spans across e-commerce, marketing, brand, design and product. For over a decade Andrew has grown and led UX teams, sales, projects, operations, and training. In addition, Andrew is a student mentor and facilitator since 2018 for one of the world’s leading UX educational bodies, the UX Design Institute.

Talk to an expert andrew.mccrea@logicandmagic.agency