User Research + Testing

By investing in thorough user research with Logic+Magic, clients can gain a deep understanding of their users, leading to more informed design decisions and better overall outcomes. We do this by conducting in-depth research sessions, including field studies and focus groups, monitoring user behaviour in a real-life context and gathering authentic insights. With this, we deliver our recommendations in a series of comprehensive reports, presentations and design workshops. Collaboration is key so we ensure we engage stakeholders throughout to ensure alignment and buy-in.

When you work with us, you get a team with a thirst for knowledge; continuously learning and adapting to better understand your users.This is crucial to test all stages of design and development to ensure needs are being met and all pain points are relieved. With over a decade of experience in the game, we combine rigorous research methodologies with creative thinking to deliver your user research in a way that not only answers questions, but also sparks new ideas. Our partnership-driven approach keeps you in the loop regularly, so recommendations are not only user-centred but inclusive of departmental goals.