UX Strategy

Transforming your business operations, processes and mindset with user-centred insights. 

Increasing business performance through greater user understanding

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UX Strategy services

A UX strategy is a plan of actions designed to reach an improved future state of an organisation’s user experience. Without it, you won’t be providing your customers/users with what they need or want, resulting in lower engagement and loyalty. A strong UX strategy ensures that user-centred insights are integrated and aligned to your business strategy, creating meaningful engagements and increasing business performance. Our holistic approach ensures that every UX strategy we craft is tailored to the unique needs of our clients, backed by robust research and innovative thinking. We don’t just deliver solutions; we partner with you to drive lasting impact and business growth. 

Here at Logic+Magic, we combine expert knowledge and experience with a commitment to constantly staying curious, humble and excited to learn new insights and squash assumptions and bias. Through collaborative workshops, independent audits and a seamless blend of creativity, technical expertise and strategic insight, we define the high-level vision to position UX appropriately within the DNA of your organisation. You can expect a clear, actionable roadmap that outlines key people, process, systems, knowledge and culture initiatives, to ensure consistent progress and alignment towards your vision.  

Turning user-centred design problems into high performing solutions for customers, users and businesses. 

Our clients experience the following benefits

Enhanced processes 

Streamline workflows and operational efficiency through user insights and strategic alignment. 

Business growth 

Tangible improvements in user satisfaction leading to increased engagement and retention. 

Cultural shift 

Equipping teams with a user-focused mindset driving innovation and collaboration. 

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Andrew McCrea
User Experience Director

Andrew has over 21 years experience in digital and online performance that spans across e-commerce, marketing, brand, design and product. For over a decade Andrew has grown and led UX teams, sales, projects, operations, and training. In addition, Andrew is a student mentor and facilitator since 2018 for one of the world’s leading UX educational bodies, the UX Design Institute.

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