UX Strategy

A UX strategy is a plan of actions designed to reach an improved future state of an organisation’s user experience. Without it, you won’t be providing your customers/users with what they need or want, resulting in lower engagement and loyalty. A strong UX strategy ensures that user-centred insights are integrated and aligned to your business strategy, creating meaningful engagements and increasing business performance. Our holistic approach ensures that every UX strategy we craft is tailored to the unique needs of our clients, backed by robust research and innovative thinking. We don’t just deliver solutions; we partner with you to drive lasting impact and business growth. 

Here at Logic+Magic, we combine expert knowledge and experience with a commitment to constantly staying curious, humble and excited to learn new insights and squash assumptions and bias. Through collaborative workshops, independent audits and a seamless blend of creativity, technical expertise and strategic insight, we define the high-level vision to position UX appropriately within the DNA of your organisation. You can expect a clear, actionable roadmap that outlines key people, process, systems, knowledge and culture initiatives, to ensure consistent progress and alignment towards your vision.