Expertise
- Social Media Influencer
Industry
Impact
2 million
impressions in 6 monthsUsing paid social to unlock new opportunities
Ring Automotive is a market leading brand who sell high quality products to business and direct to consumers. They came to Logic+Magic to leverage our team's expertise at community building across social media.
The challenge
Automotive specialists, Ring Automotive were looking to grow their current online communities via Facebook and Instagram, with a range of targeted paid social campaigns.
The solution
Our approach combined our paid social expertise with Ring Automotive’s 50 years of industry knowledge to successfully deliver campaigns that increased awareness, follower growth, and website traffic. We began by collaborating with Ring Automotive to identify and outline targeted audience segments across various niches, including Motorsports, Tyre Care, and Mini enthusiasts.
These audiences provided a strong foundation for testing, learning, and evolving with each campaign, generating valuable insights into Ring Automotive’s target demographic while uncovering new opportunities.
Through open and honest communication, we curated, nurtured, and adapted campaigns to meet our clients' objectives, becoming an extension of their marketing team and achieving outstanding results together.
The impact
As a result, we’ve seen an 14.36% increase in new followers, and reached 2 million users across Facebook and Instagram in 2024, resulting in a growing community of Automotive enthusiasts.
A standout campaign included #RingLegoMini, where we supported Ring Automotive celebrate their 50th year anniversary with an exciting giveaway.
The campaign included organic, community management and paid social where the campaign goal was to build awareness around Ring Automotive and generate entries to the giveaway.
The campaign saw a total of 700+ entries spanning across Facebook and Instagram, with a total reach of 56,300 and growth of 1.73% on Facebook and a 9.22% growth on Instagram.
As a result, Ring Automotive have generated new active users and continue their journey to build an engaged community.
Most notably, we’ve seen the impact of great collaboration between client and agency, with Ring Automotive unlocking new potentials with our social media experts.
Increase in followers
Users reached
Campaign growth on Instagram
