Persona Development

Your customers aren’t complicated. You just don’t understand them.

Simplifying customer behaviour for greater campaign control

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Humans are a complicated species, but they’re also predictable. As a marketer, it can be a challenge to understand which channels are right for your brand, product or service. Overlay that with key events like Christmas, new product launches, promotional activity--it can feel like a minefield. Understanding personas allows brands to develop products and services that better align with the actual needs and preferences of their customers, ensuring higher satisfaction and loyalty.

Here at Logic+Magic, we take an immersive stance to better understanding your customers.By digging deep, we look at the granular detail of the market, your competitors and your brand offering to understand the role of marketing within your business. We want to experience your brand as a consumer so we know how it can show up for your customers, encouraging greater engagement and conversions.

Real data. Real personas. Real results.

Clear vision

Clarity on where you want to be and how youwill get there.

Better customer relationships

Greater understanding to build stronger, more meaningful communication tactics.

Targeted campaigns

Create marketing messages that resonate, leading to higher engagement.

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Emma Hodgkinson
Strategy & Channel Director

A customer centric strategist, Emma weaves brand, customer and commercial strands together to form growth driving strategies. Strong client side and agency side experience.

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